We kick it off, taking a look at canada which i feel has largely escaped the populist movement we have seen around the globe. Megan what it has not escaped is an economic slowdown or perceived economic slowdown which is really affecting Justin Trudeau, the Prime Minister who could do no wrong. His support has slumped a little bit and he is facing an angst among his people not too dissimilar from the populism wave of people saying canada needs to return to its roots. I will support in the heartland and the west parts of the country of particular. Julia he has had challenges. The Paradise Papers have been an issue. Politically there has been noises surrounding him that have not been very helpful. Megan he has had a few domestic scandals. His chief fundraiser and finance minister under scrutiny. The core concern is the have this 4. 5 growth, but as oil prices have declined in projections for growth are hovering around 2 he is facing pressure. People are facing the same amount of concerns about their wages, lack of wage growth, how they will afford things going forward. There is a conservative movement in canada. Justin trudeau is well known globally for embracing diversity and embracing syrian republic gs, a supporter of diversified fema candidates. He is one of the most diversified political leaders in the world. Sometimes the rubber will meet the road if youre fulfilling your promises. Another big thing is nafta and mother President Trump and renegotiating that. Canada is incredibly reliant on the u. S. As a trade partner. Nasa has benefited canada and mexico to an extraordinary extent. The longer this goes on with donald trump hanging this sword over their head leads to angst. Carol he is responding to some extent. Megan he has cut taxes, really looked at how i can deliver a more middleclass package, taking taxes down those making less than 75,000. And hiking rates on those over 157,000 a year. They are popular. People like to see every distribution of income. Whether he will be a will to put in place measures that jumpstart growth in a falling oil time, get the investment he needs with nafta, Multilateral Companies are saying, is this where i want to invest right now . Julia the next elections are in 2019. He has got a bit of time, but he was vibrant, young, a globalized vision and canada was so exciting for the rest of the world. If you look at some of arrivals, there are some similarities. Megan absolutely. His main rivals is a person on the left, even implement a harder against the rich platform, and a conservative that supported brexit. These are Interesting Times for him. What is interesting is he is incredibly popular around the world. He is popular in canada. But at the same time the shine has come up a little bit and whether people will start paring down if he can deliver on his promises, has control over his own house in terms of scandals, and whether or not if you look at the economic times, is this the Prime Minister with the kind of intellectual people behind him. Julia a few concerns about support for Justin Trudeau going forward. Not worrying about any kind of armageddon scenario. That leads us to the cover story. Megan this is one of my favorite stories, the real emergence of survivalist foods. Is a juggernaut in terms of business at this movement of people basically preparing for we should not pull punches people are preparing for armageddon and where that is spread out. What is so great about this story is it shows everyday struggles people and families are facing. Struggles of hurricane victims. Kids stuck in dorm rooms because of severe weather. Survivalist foods wants to provide foods that provide 300 calories, and you can buy a years supply. They are now everyday potential lifelines for struggling families, struggling prices in the country. It is tongueincheek. It is also a real story of what going on in the country. Carol we have more on this story from amanda little. Amanda hes a 42yearold entrepreneurial. His company is producing survival food. It is freezedried, long storage food you can keep in your pantry for about 25 years, probably longer. He is selling about 75 million of this product the year. He is part of and exploding market. Carol we have a couple of packets. The beef chilly pack. You just add water. This is a growing business and is not just about selling it to those folks who had to deal with disasters, which we have seen a lot of because of recent hurricanes. He is trying to get this stuff into suburbia. Amanda i really see it as a suburbanization survival story. I came into this with a lot of skepticism. I have some family members who were beginning to develop their own basement stores of this kind of product. That got me interested in it. Erin had an interesting take. He is not what you would expect to be the kind of prepper guy. As i described, he is kind of a clerk can figure. He drives a bmw. He golfs. He worked at tyson foods, post foods. Hes a corporate guy and saw this opportunity to take this product was a french, extreme, Zombie Apocalypse product and get it into the mainstream. To my mind i was curious as to whether this was successful and what it says about us as a culture. How the response to this product which he has now got for walmart, target, home depot, bed bath beyond, home shoppers network, how this trend in sales reflects an area of the culture and our broader anxieties as a culture. Julia i love that. I never even heard of the preppers. We build shelters in the u. K. Do we dont have same kind of mentality. It is just a tiny portion of the American Population buying into this, yet if you look at the number of americans who have first aid kits, that gives you a sense of the opportunity here. Amanda 2 is a small percent, although that is lot more than was buying this product five years ago. His sales have more than doubled in four years. I spoke to folks at Emergency Essentials and some of his competitors and they are also seeing it. The whole category is growing. They are describing it as a response to the increase in natural disasters on one hand and this fear there are diminishing government safety nets. People have to take their own safety and security in their own hands, which is an interesting reflection on both our environmental moments in our political moment. 2 is still a fringe category but growing fast. Carol turning survival foods into a cover image was a job of alan. The cover story is about survival foods. I did not realize this was an industry. What would it to the thinking . Alex we worked on a number of ideas of how to create a bunker scenario, or trying to imagine what kind of context you eat this in. We thought it might be interesting to figure out what it does not look like which is appetizing. Like one of the holiday meals. Carol it looks like a lot of dry stuff. Alex that is the real food before he gets water added to it and becomes a complete meal. Carol very stark and it does contrast everything before the fence giving holiday. Alex thank you very much. Julia ground zero of fake news, silicon valley, and what needs to be done about it. Carol and fake news artists have learned how to beat google. Julia this is Bloomberg Businessweek. Carol welcome back to Bloomberg Businessweek. Julia you can catch us online at businessweek. Com, and on the mobile app. Correspondent paul barrett writes about with google, facebook and twitter need to do to fight their common enemy, fake news. Paul for the first time there is at least the beginnings of a rift between washington and silicon valley, which up until now has really been immune to a serious regulation. Now there is at least, in theory, greater regulation of the big internet platforms. Carol it is hard to believe some of the numbers that up in the social Media Companies when they talk about russian meddling. 126 million facebook users may have seen the kind of content, divisive content created by the russians. Paul you can add 20 million more if you had instagram which is owned by facebook. The numbers are bigger than we previously understood, than the companys previously disclosed. I think for that reason we have to oppose an answer the question, how do we move forward here . Do we have to draft some kind of regulation that causes government control of content on the internet . I dont think that is a promising path given the First Amendment and our freespeech values. In the absence of that kind of sweeping regulation, the companies have to step up and do more. Carol these companies are about data and data collection, and they use it effectively to make billions of dollars. Should they not have had some awareness sooner rather than later about what was going on . Paul i think the obvious answer is yes, they should have been aware that would be vulnerable to being used by the line forces, whether it is the russians in the 2016 election for the longerterm issue of use of the internet for terrorist incitement. While the hearings were going on in washington, up here in new york we had the latest terrorist incident involving a guy who mowed down people on a bike path, killing eight people. The authorities could be determined he had been radicalized online, looking at isis videos and other material. Carol what has been the oversight by a facebook or a google and twitter in terms of this kind of content so far . Paul they definitely have some issues. Some mechanisms are in place that allow them to take down objectionable content. They have both algorithms that search for the content. They also have human oversight and they look for that that way. They are clearly not at a point where they are catching a lot of stuff. Much of it gets through. Carol and the technology section, while google is not trying to stop take nudist on youtube. Julia the socalled evil unicorns. Mark facebook is faced the broader criticism, but google has a problem as well. We have seen that after two tragic shootings, las vegas, they misidentified subject. They had posts about him at blatantly false information. I was talking with a former engineer who said they have dealt with this problem in the past with spam and came up with a term, evil unicorns. If there are unicorns, they are not evil. But its a term been developed to say someone has built this website or url page that would blatantly print false information, but it would only turn it for obscure queries. There are benefits of child vaccinations, but people are willing to create content about the evils of childhood vaccinations. Because the way Google Search is structured, they will service it high for some results. Carol how do they fix that . They know their technology, their algorithms can redirect searches. What are they doing about it . Mark it starts with breaking news. What happened with las vegas and the shooting in texas, a lot of people are interested in something very newsworthy and searching for it and there is not much information online. People can create false information that can spread and become very viral and is very high in the search and it spreads on twitter and facebook. I think google one solution is to give more weight to authoritative sources. If something is a news outlet, it should appear higher in the search. When they first launched google news, their search term for an evening news related terms, three years ago they opened that wider the blogs. Google sees a tradeoff between relying heavily on mainstream established outlets and what they see as the wider, long tail of the internet. They want to revise searches for some and not just looking for information on mainstream outlet. That is the tradeoff as far as google sees it. I dont think they have come up with a solution to the problem. Julia the pitfalls. Of combining health care and tax reform carol and Angela Merkel plots her survival. Julia this is Bloomberg Businessweek. Julia welcome back to Bloomberg Businessweek. Carol you can listen to us on radio on sirius xm general 119, 99. 1 fm in boston. Julia and in asia on the Bloomberg Radio plus app. Economics editor attests to answer one of the Big Questions in the senate tax bill. Carol what happens when an individual Health Care Mandate is inserted in negotiations. Peter the senate bill, which the senate will be taking up after the holiday, has in it a repeal of the individual mandate. They are not trying to repeal all of obamacare, what they want to take out a leg of a threelegged stool and some people think beckett spell the end of obamacare. The reason for the individual mandates, to make sure everybody, including people that are relatively healthy participate in the risk pool, if you take that away becomes much less affordable to provide subsidies to keep everybody insured. Julia they basically want to save money on subsidies, and this is a financing tool to offset some of the other things through tax cuts in the taxcut package. Peter the byrd rule carol senator byrd. Peter they cannot pass a tax cut beyond the 10year window they are looking at. If they cant repeal the individual mandate, the bill will not cross that threshold and they cannot pass without democratic votes, which wont happen so it will doom it. This is an important discussion. Carol not only among republicans, but it is not very popular, this mandate. It is tricky for both parties. Peter the republicans the trick is they love the idea of the Congressional Budget Office telling everyone they can save more than 300 billion, but the reason that would happen is fewer people will be covered according to the cbo. They want to take the savings without technology the expected decline in coverage. Carol an increased health care him and costs down the road. Julia if they do this to get tax reform passed, it will force us to come back to health care in some repeal and replace obamacare early on in the new year. They acknowledge it is not sustainable if we pull back on the repeal of the individual mandate. Given the difficulties we saw passing any form of repeal of obamacare, the senators said were not going to do this, how can they swing this . Peter that is been issued for a long time. Now that they control the white house and both houses of congress they cant be in a defiant posture of just saying vote no, vote no. If obamacare fails and there is no sustainable replacement, it is on them. I think there are a lot of republicans saying we should be a little careful about pulling out one of the legs of this threelegged stool. Carol also in the politics section, Angela Merkel is planning her next move after failing to form a majority coalition. Matthew for years now germany has been the center of stability, politically, economically through the european debt crisis, the refugee crisis. That is starting to crack now. We saw the early fishers in september with a german election in which chancellor Angela Merkels party lost a significant number of seats in the lower house. She tried to form a government over the weekend. Those talks failed. It is unclear what will come next in germany, whether she will be a will to form a government. What is clear is this age of merkel at the Unifying Force in europe seems to be in the Rearview Mirror now. Carol what is interesting in reading some of the coverage, she has been in power for 12 years. This is her fourth term. Some have said she has gathered a lot of political baggage along the way. Matthew this is somebody who has over 12 years formed three or four governments now. She has done very well to build coalitions and form compromises. She is seen as a nonideological politician. As she has been able to form the government inside germany that has allowed her to look outward and a focus a lot of your energy and foreign policy. Meanwhile, inside germany, she has made a lot of enemies, carries a lot of political baggage. Parties have formed government with her and felt earned. The free democrats are putting the screws to her a bit right now and not coming to the table in a way that is allowing her to form a government. Right now it is very unclear whether she is going to stick around. She has said she would rather have new elections rather than be part of a minority coalition. Carol they will potentially have this out, implications for germany and for Angela Merkel. What does it mean for broader europe . She has been a crucial figure coming off the crisis and in terms of dealing with broader europe and with the world as a whole. Matthew think about the last 12 years, going back to 2005. When you think about this Family Picture we get out of all these g7 meetings, she has been this reassuring presence both for americans who are familiar with her and also a lot of europe. Especially against the recent aggression we have seen out of rush of these past few years. That is on the wain. It is not surprising to look back and the battles she has fought through the european debt crisis, austerity, the wave of immigration that is come out of the theory in crisis Syrian Crisis when they took in over a million refugees and did her a lot of harm domestically. Julia how macys plans to survive the retail apocalypse. Carol and hbo after game of thrones. Julia this is Bloomberg Businessweek. Is this a phone . Or a little internet machine . It makes you wonder shouldnt we get our phones and internet from the same company . Thats why Xfinity Mobile comes with your internet. You get up to 5 lines of talk and text at no extra cost. So all you pay for is data. See how much you can save. Choose by the gig or unlimited. Xfinity mobile. A new kind of network designed to save you money. Call, visit, or go to xfinitymobile. Com. Retail. Under pressure like never before. And its connected technology thats moving companies forward fast. Ecommerce. Real time inventory. Virtual changing rooms. Thats why retailers rely on comcast business to deliver consistent Network Speed across multiple locations. Every corporate office, warehouse and store near or far covered. Leaving every competitor, threat and challenge outmaneuvered. Comcast business outmaneuver. Julia welcome back to Bloomberg Businessweek. I am julia chatterley. Carol and i am carol massar. Macys plans. Julia any ceo of hbo talks about the future and Sexual Harassment in the workplace. Carol and a sign we all may all be drinking a little too much. Julia all that ahead on Bloomberg Businessweek. We are back with Bloomberg Businessweek editor in chief megan murphy. I love this interview, the ceo of hbo. Megan hbo we all know well as one of the best and first supreme outlets of content, but the brand has really faced challenges. You have, netflix, hulu in this space, and these are all content studios. We did an interview earlier with richard de niro and where you go with these best products, so the fear is competitive, and hbo is working to maintain premium content. We still want to be the premium outlet. And when i talked to richard, how they go about to be the culture that celebrates talent and how you do it in this kind of environment where directors, actors, authors, writers have so many places to take that content, how do you expand and maintain that brand integrity . Julia he also names the time warner ceo as a key mentor. He has learned a lot from. What are the Key Takeaways you got from how that relationship evolved and what he learned from him specifically . Megan what is interesting is when you look at his trajectory at hbo, he started his first big break with one they gave him the copresidency and being in charge of hbo. It was at a time when they had several big hits, sex and the city, but then you fastforward to when he became ceo, it is a entire thing, is mobile, platform, where you put the content and how it will be competitive, particularly in terms of over the top, breaking free from the cable Delivery System that we have. Richard plepler has been saying for 30 years that when he launched hbo Service Several from the subscription package, he thought it would be complementary to cable delivery. It was controversial at the time. You are encouraging cord cutting. You are encouraging millennials to not buy cable subscriptions. He said that is not the case. But that number is going to change, the 1 of the business, and it will be interesting to see how they can balance that weak cable companies, particularly tying up with at t. This is a big issue, and it is going to determine what their future is. Carol it has been fascinating to watch with the Justice Department, obviously the at ttime warner tie up with hbo being tied up with time warner, but marrying a content creator, hbotime warner, and a distributor in a form of at t, and i do not think people thought it would be a concern. Megan the Justice Department is suing to block the deal, and Richard Plepler and others in the time warner family have been supportive of this deal. They believe it will increase the power to get hbo into the home of more consumers. This is exactly the kind of deal that the Justice Department seized is problematic, that the existing antitrust framework does not work, that it will eventually drive prices down. Lets say hbo says we are going to limit access from other distributors, and not particularly on mobile. At t has such a large percentage of the mobile phone and networking. It is not good for him. Also he has a lot of money at stake in terms of share options as well, so we will have to see how it plays out. He has remained steadfast throughout the deal that whatever is good for time warner will be good for hbo. Julia you did talk to them about the industry and scandals weve seen, and obviously Harvey Weinstein has been very much a present subject. How has it evolved now . Megan im glad you brought that up. He said one thing i surprised him with how many have come forward, were not talking about just ashley judd, we are talking about reese witherspoon, gwyneth paltrow, and i think for Richard Plepler and others, they realize how deep that rot was, and he wants to be part to bring a balance supporting female writers, authors, but i do think it was an extreme eyeopener for him about how pervasive this kind of behavior was. Carol so disturbing. Megan incredibly. Julia also, macys new ceo is trying to reinvent the Department Store in the digital age. Carol so far, they have not accomplished much. Heres reporter susan berfield. Susan a lot of people say we do not need a Department Store like macys. The way i look at it, macys has closed 100 of them, but still, they will have a number of stores, and what can they do with them to draw people in . They have some ideas, but most of the ller so ticked off that he needed to have much bigger ideas to save macys in the face of amazon but also a lot of the other retailers that are kind of taking macys place at the lower end to offset, like t. J. Maxx. So macys plans to do a lot, but has not done much yet. Carol do we need Department Stores . What do experts say, susan, about Department Stores . Do we need them anymore . Susan one way to think about it is amazon is very convenient, or shopping online is convenient, as we know, you can buy anything. But some newer brands that is not have any physical presence want a very small physical presence, and why is that . Because people still do want to touch things, they want to try on things, they might want advice from somebody. So they might just want to be around other people. Crazy idea, but you know, it could still be true. Malls used to be that social experience. Malls, as we know, are shrinking. There are still some supermodels, and macys is still in them. But the idea is to make macys an experience. That is a very hard thing to figure out these days, and macys has not done it yet. Julia they own bloomingdales stores, and i was just saying before whenever i go into bloomingdales, is something is not on sale, and as a loyalist customer, if i cannot get 20 off, i will not do it because i know the next weekend or the week and after, they will be on sale. The general payoff is something i with you being a problem for them. I know they are trying to get away from the idea of being permanently on discount because it is a race to the bottom if they are permanently on discount. Susan and i know we feel kind of like a sucker if we pay full price for anything. How do they get out of this . They cant. Julia does he understand that . Susan yes. They are going to continue to try to discount, but what they are going to try to do is simplify it a little bit so there are not discounts on top of discounts i have this 40 coupon, and i am shopping on wednesday after 4 00. They want to say here is the price, it is discounted by this much. Here is that kind of fictional adjusted price. You are getting a deal. I think they have to embrace that. At the same time, they are doing two things they are trying to push themselves, and they are also trying to cater to those who want even more of a discount. Carol up next how the mobile home industry went upscale and left lowend customers in the dust. Julia and its stock recommendations courtesy of Artificial Intelligence. Carol this is Bloomberg Businessweek. Julia welcome back to Bloomberg Businessweek. I am julia chatterley. Carol i am carol massar. You can also find us online at businessweek. Com. Manufactured homes, leaving many with no options. Prashant mobile homes, or manufactured homes, as they are now called, have been a key source of Affordable Housing in america, but now, manufacturers are building an sort of interior designer touches, and the costs have increased as a result. Julia Warren Buffett has been at the forefront of upgrading these, and they are upgradable, from what i have seen from the inside. Carol they are incredible. Prashant yes, someone took me around the highend communities, and you cannot tell that they are manufactured homes. On the inside, they have custom bathrooms with benches in the showers, and you have vaulted ceilings, granite countertops, everything you imagine in a home you can have in a manufactured home. Julia a lot of the elements youre describing have been price rises. You mentioned a 25 in the last five years, which is ok until you have your home destroyed by a hurricane, and then they come back to the market, and they are like carol like judy goff, who you write about in the story. Prashant in the 1970s, her mobile home was actually ripped apart. I walked through with her, the ceilings were gone, the walls have folded in, it was a complete disaster. She paid 48,000, including the land, back in, i think, 2000. Now she needs to by anyone now she needs to buy a new one because her Community Requires anything going in is brandnew, and it has to be double wide, it has to have a carport there are a lot of guidelines that the communities have because they do not want to be the cheapest trailer park on the block. But to her, it is a disaster because she went in looking for what she could afford, and they priced it out at 140,000. She wants something basic. That is not what they are peddling now. Julia a veteran internet analyst has created a Self Learning Program that can do his job better than he can. We talked to Alistair Barr about having airecommend stocks. Alistair downgrading facebook to sell, which is pretty unusual, and the more unusual thing is it was done by a robot, an ai analyst. Carol tell us about this robot, what is a call, and how does it work . Alistair it is called aeira, and it scoops up 500 models each day, and it uses a lot of the gene learning techniques. It takes the words in those stories and turns them into a sentiment score, one being really great, zero being absolutely terrible, and basically uses those sentiment scores and checks the stock market to see if that sentiment moved the stock or not, and if it sees a correlation, it uses those patterns to make calls on stocks. Carol it is interesting. What is interesting about the downgrade, as you mentioned, it feels like nobody on wall street or financial analysts ever seem to put a sell rating on company, certainly not on Something Like facebook. If you go to an analyst like wells fargo, they have a sell on it. Alistair only three have a sell on it, if you include aeira, so they have to be ready to explain to clients what this meant, and basically the main reason for the sell was that there were so many stories about russian ads on facebook and google trying to influence last years president ial elections, so basically the system sucks those in, and they were so negative, and they really tuned of the other stories that they made a call, which is to sell. Carol this is a research analyst, this is what his job is, he makes calls, makes recommendations, and yet he was instrumental in creating just Artificial Intelligence analysts, if you will. Alistair that is right. Basically ken came to this about a year ago. He became very interested in Artificial Intelligence because google and others were improving their own tools must be felt like he needed to understand that, so he put together this ai conference in 2016, and where the people came to it was brian healy, who helped development alexa, digital voice that goes into the amazon echo speakers. They really hit it off, and then brian started helping ken advise wells fargo clients on ai. The more they got into it, the more they realized to really learn this and improve some of the benefits to this, we should build when ourselves. Carol up next, Legendary Music executive irving azoff tells bloomberg how he plans to get musicians bigger paychecks. Julia and expectations for and why one famous bartender is urging for an earlier last call. This is Bloomberg Businessweek. Carol welcome back to Bloomberg Businessweek. I am carol massar. Julia i am julia chatterley. You can also catch us on the radio, 106. 1 in boston, 99. 1 fm in washington, d. C. , and a. M. 960 in the bay area. Carol and in asia on the Bloomberg Radio plus app. Bruce springsteen and jon bon jovi have signed up with irving azoff in hopes of earning more money every time their songs are played. Chris irving azoff is a legendary manager. He got his start in the 1970s with the eagles, and he has always been one of the toughest guys negotiating in a difficult business. He is now tackling radio because he sees the format is being updated. The compensation for artists was really has to out in the 1930s and 1940s, and that has not changed at all. That is his push lately. Carol what is his push specifically . Chris he has a group of artists some of the biggest names in the business, pharrell williams, bruce springsteen, bon jovi and he says this is a key part that radio stations play, this is where you are generally advertising, instead of the 4 you are collecting for songwriters, we want a lot more, maybe as much as . 25. Carol lets go into all the streaming services that are out, right, because it has been contentious about what they should be paying. We were talking about pandora, spotify, apple music. How does that fit into it, because we think it does have several different avenues today . Chris it does fit into it because azoff has said he has been able to get deals he is because azoff has said he has been able to get deals he is happy with because of the streaming services. The Music Industry was on its back for years, when a cd collapsed. But now it is growing again thanks to spotify another streaming services. The artists are seeing they have more leverage than they used to. Carol the radio stations play music, they need the content, and the artists want to be play because that is truly the biggest audience. Chris yes, it has always been a sort of lovehate relationship with radio. This issue of payola was going on for years, and artists always felt like they were taken advantage of. I think with this new deal, it is creating a competitor for radio that radio has to take notice of. Julia a profile of maria balshaw, the new director of britains tate museum. Here is james tarmy. James we are at a bizarre moment in the culture wars where things that would normally not be noticeable in museums or the galleries are suddenly getting picketers and people trying to shut them down and national and international press, so at this particular juncture, a lot of museums are looking for directors who can release your event and kind of response to the public but also guide the public, and so the new director, maria balshaw, is sort of tailormade for the times. She is an incredibly savvy, engaged, thoughtful person who has pioneered this methodology of integrating art and politics in really novel ways. Carol with her missions is to bring art to even more people. How is she going about that . James she is talking about expanding museum hours. She really wants to bring in diverse artists or artists from diverse that that will attract a more diverse audience. Most of the Famous Artists in the 21st century are white men, so that is a pretty specific demographic. She thinks that by acknowledging many other different timelines and groups that there can be a bigger impact. Carol also in pursuits, it may be another sign of the times. Julia we may be drinking too much. Here is editor chris rouser. Chris pdt stands for please dont tell, and he opened it in 2007 before the financial crisis, and over the past 10 years, he noticed the way people have been drinking have changed. People have been savoring 15 drinks, it was the start of the Cocktail Culture in new york not new york, but all of america really experiencing with these fine drinks. But now that the economy has recovered and everything is so easy, he is finding that people are not just sitting down for one or two of these cocktails but, like, five or six. So this saying is you know what, lets enjoy the strength, but lets back up a little bit. Julia some of the strengths are really fierce. Carol potent. Julia yes, potent is the word. 125 proof. Chris yes. It is navyproof rum for sailors. The oldschool liquors and spirits are coming back in style. Used to be you could not get anything over 100 proof, and now these are really trending. The same sized cocktail really packs more of a punch, like double ipas our popular, the double end wines are pretty boozy. Julia he is not saying dont come, he is saying just come and drink less. Chris exactly, bring a friend, introduce them to cocktails, but dont have five drinks. Drink together. Carol what used to be maybe a nice environment has gotten messy because people are getting drunk. Chris it is true. He wants his place be a safe space and a fun place. He wants people drinking, obviously, but he does not want it to be out of control. Carol Bloomberg Businessweek is available online. Julia and on mobile. Welcome to your medicare, your decision, the program that tides you through the Medicare Options available from humana. There are many options sure you, but are you have the right plan . Are you with the right company question mark could you save money with a different plan