Bloom & Wild acquires Bloomon
Today
by Ecommerce News.
About Acquisition with tags The United Kingdom.
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UK online florist Bloom & Wild has acquired Bloomon, its competitor from the Netherlands. Both companies will continue operating under their respective brand names. With the acquisition, the new group will be active in eight countries across Europe.
“This is a huge step as we accelerate our mission to build Europe’s leading and most loved flower company. Today’s announcement means that we are now Europe’s leading online flower delivery company”, Bloom & Wild explains.
The group expects 8 million deliveries this year.
The combined business expects to exceed 8 million deliveries across Europe in 2021. It also expects to achieve 250 million euros in revenue this financial year.