“The vision of TurtleTree Labs is to create a truly sustainable and cruelty-free food system,” said Max Rye, co-founder and chief strategist of TurtleTree Labs. “We are grateful to have the support of leading investors from every corner of the world.”
It won the Entrepreneurship World Cup 2020, the world’s biggest start-up pitch competition in Saudi Arabia, and secured a cash prize of $500,000 in October. The EWC received entries from more than 175,000 start-ups from nearly 200 countries.
The company also announced that Prince Khaled will join TurtleTree Labs as an adviser. Other venture capital investors who participated in the pre-A funding round include Green Monday Ventures, Eat Beyond Global and Verso Capital.