Shapiro tells
Billboard that the Capitol Theatre and the Brooklyn Bowl were outfitted with a multi-camera streaming system years earlier to stream shows with partners like Nugs, while the Brooklyn Bowl outlet in Nashville, which opened last year, was purpose-built for streaming. The Capitol Theatre includes a control room from which director
Jonathan Healey was able to live-direct 11 cameras capturing the show, while fans from home were projection-mapped onto the walls of the 95-year-old-venue.
Couple that with Relix Media, which Shapiro owns and which has been a critical support vehicle for building Strings' profile with jam fans, as well as as well as the huge email lists he’s built from both his venues and the popular Lock’N festival which help market Strings to a wider audience. Shapiro also owns the Fans.live digital platform he built with an integration from Shopify to sell tickets, which has streamed and broadcast 250 live and archival shows since April 1, 2020.