The company
bilibili was founded in 2009, and it is China's largest streaming platform for Japanese animation, above TencentVideo and
iQIYI. The company streams anime titles and also invests in anime productions. The website also includes Chinese animation and user-uploaded content. The service collects both advertising revenue and pay-per-view subscription charges.
American anime publisher
bilibili jointly announced a partnership to acquire anime licenses in March 2019. For the partnership, both companies are jointly acquiring licenses "over the next few years," including IP rights for broadcast television, video-on-demand, electronic sell-through, home entertainment, gaming, and merchandise in the United States and China.
Last year,