Independent Music Is Doing Well Because Companies Are Promoting It: Sonu Nigam
In an exclusive interview with Outlook’s Eshita Bhargava, Sonu Nigam talks about 'Hope for O2', his journey in the Hindi film industry, how the music industry has evolved, the role of social media in building an artist, and much more.
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Eshita Bhargava
2021-05-13T08:12:31+05:30
Independent Music Is Doing Well Because Companies Are Promoting It: Sonu Nigam
outlookindia.com
2021-05-13T20:41:39+05:30
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Give Sonu Nigam any song and he will make it his own with his signature style – he keeps it melodious, effortless, and unhurried. He is one of those singers who don’t need a big banner or a movie to own a song and can simply elevate the music with his impeccable performance. Recently, Sonu joined Actor, M.D. Katalyst Entertainment Nitin Arora and Mission Oxygen -- in a virtual fundraiser ‘Hope for O2’. to raise funds for better availability of oxygen. The online event featured 20 artistes and has raised about 37 crores for the cause so far. “I was getting a lot of calls asking for oxygen, concentrators, and ICU beds. I got to know that Sanchit, Rahul, Gautam, and Varun were doing a good job with Mission Oxygen, so I instantly decided to join them. People are giving huge donations, we've already raised 37 crores and I think with this we will be able to help thousands of people now. I would urge people to come forward and help as much as they can,” says Nitin.