Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story | News, Sports, Jobs

NEW YORK (AP) — If content creators and corporate executives made TikTok videos about the platform’s possible U.S. demise, disco diva Gloria Gaynor’s “I Will Survive” could supply the soundtrack. Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs on another app. Smaller firms and solo entrepreneurs […]

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