Big Bazaar steps up digital push
April 01, 2021
Kishore Biyani, Future Group CEO×
Integrates offline stores, mobile app and offline portal; unveils 2-Hour Delivery promise
Even as Future Retail’s deal with Reliance Retail hangs in the balance, Big Bazaar is enhancing its digital infrastructure. The Kishore Biyani-owned retail chain has now integrated its offline stores and Big Bazaar’s mobile app and offline portal. The company announced the launch of its 2-Hour Delivery promise on every product across fashion, food, FMCG and home products for orders placed online through Big Bazaar mobile app and portal on April 1.
Speaking at a virtual press conference, Kamaldeep Singh, President, Food Business and Head Online business, FRL, said in the first phase Big Bazaar will offer 2-Hour Delivery in Mumbai, Bengaluru and Delhi. The second phase of Big Bazaar’s 2-Hour Delivery promise will be rolled out in the next 45 days in all the cities where Big Bazaar has 3 or more stores.”