BidMind by Fiksu Taps Pixalate to confront Ad Fraud in Connected TV/OTT
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BOSTON, Feb. 3, 2021 /PRNewswire/ -- BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising.
By utilizing Pixalate's pre-bid ad fraud detection and measurement solutions, BidMind customers will gain access to high-quality inventory while maintaining brand safety. Pixalate is accredited by the Media Rating Council, Inc. (MRC) for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and OTT/CTV advertising. BidMind customers will also continue to be supported by Fiksu's traffic quality algorithms.