Print
GREENVILLE, S.C. ― Michelin North America's BFGoodrich Tires brand is renewing its broadline all-season tire line for passenger cars, crossovers and minivans with the launch of the BFG Advantage Control.
Michelin claims the new line, which eventually will replace the Advantage T/A Sport line in the BFG portfolio, offers improved wet performance and a quieter ride versus "leading competitors."
Michelin said the Advantage Control serves as a "point of entry" to the BFGoodrich brand, offering BFG performance at an affordable price point. The development of this line was driven in large part by dealer feedback, which led to the focus on enhanced mileage and wet grip.