Beyond adoption: Wealthtech finally eyes innovation
Wealthtech has finally graduated from forcing adoption to focusing on innovative ways to bring financial advice into users' pockets.
March 15, 2021
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Innovations in technology are front and center after a year of pandemic-driven lockdowns have forced a rapid increase in wealthtech adoption by advisers. One year later, technology providers are, finally, able to innovate beyond pushing the adoption of Zoom video conferencing and eSignatures.
In 2021’s “New Normal,” wealthtech innovation is focused on bringing the entire universe of financial services into the pockets of everyday users — not just the ultra-high-net-worth investor.
“The time is now to bring these changes forward to the industry and Covid-19 has accelerated that, as people have turned more to digital for obvious reasons,” said Tricia Rothschild, President of Apex Clearing, an API-driven alternative to traditional custodians.