Better bread for less dough as Tesco revamps its in-store bakery range

Shoppers are to be offered a fresher bakery experience at Tesco, with the introduction of new top quality, limited-edition speciality bread and sweet products, available for less than the premium prices often found at trendy artisan bakeries. The major move has seen the supermarket re-design its in-store bakery range launching nearly 30 new lines, including six limited-edition products. As part of the revamp, which will roll out to all Tesco bakeries this month, the supermarket will also...

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