Lisa M. Berman
Berman Arts Agency has one of the most premier and satisfied client lists
LOS ANGELES, CA, UNITED STATES, February 26, 2021 /EINPresswire.com/ -- Globally, Covid-19 has affected us all, many in personal ways, yet the creative industry has been one the hardest hit. As I listened intently to the 2021 Creative Economy Report presented by Otis College of Art & Design, I couldn’t help being blind-sided by the tremendous financial impact the pandemic had on Arts related industries in California alone. Having previously served on the Board of Governors of Otis, I am continuously proud of the contribution this Fine Arts Institution makes, providing valuable statistics and insight used in state legislature. Unlike the previous decade of growth, there was a staggering “$140.6 billion dollar loss from the total Creative Economy output for 2020”. Notably, with the film industry, Los Angeles County counts for more than half of the state’s figure with a $78.9 billion loss. Berman adds, “There has never been one solution to rectify this issue. We must foster a collaborative respect for our creatives and inculcate an artology mindset.” Berman agrees with Panelist Jason Foster, of the new 1.3 mile outdoor museum, Destination Crenshaw: “We need to view artists as a bankable business”. Thankfully, many of Berman’s clients understand the tremendous impact the pandemic has had on the livelihood of artists and have responded enthusiastically to be part of the solution by supporting the arts with their buying power. Some positive accounts of this below, offer a bit of a silver-lining to our challenging time.