Las Vegas Magazine
By Bob Barnes
February 9, 2021
The name zombies may conjure up images of the undead; in the case of the Beer Zombies, the name references founder Chris Jacobs’ background in art, as his company’s logo over time merged into an image of a zombie’s face with a beard in the shape of a hop cone.
A self-described beer geek, Jacobs grew up near Chico, Calif., home to the craft brewing pioneer Sierra Nevada. After moving to Las Vegas in 1995 and overseeing various craft beer programs, he shifted gears to go all in on creating his own brand that now encompasses a contract brew, craft beer bottle shops in Las Vegas and Salt Lake City, a future brewery in the works, and an annual beer festival (temporarily put on hold due to COVID-19).