Both new marketing executives will report to Cindy Davis, who joined last year from L Brands to overhaul the struggling Bed Bath & Beyond’s image. The retailer has been building up its stable of in-house brands as it strives to compete with the likes of Target, which has focused on its own store brands as a way of improving margins and better connecting with customers. Mark Tritton, Bed Bath & Beyond’s CEO and president, is a former Target executive credited with helping to grow the Minneapolis-based retail giant’s list of private-label brands.
“Our portfolio of brands is uniquely positioned to serve customers across the magic moments in their lives, and we will deepen our connection by taking a customer-inspired approach to build on our authority in the home, baby, beauty and wellness markets,” said Davis in a statement. “Kristi and Jim bring deep expertise building brands, businesses and long-lasting customer relationships across the retail and consumer goods sectors, experience that will help us innovate and inspire our customers to unlock the magic in every room.”