Becca Cosmetics, the brand responsible for see-them-from-space highlighted cheekbones, is the latest company to be hit hard by COVID-19. On February 24, the influential beauty brand announced it would be closing come September 2021.
With a statement shared on Instagram and its website titled “Glowing with Gratitude,” the brand lamented the devastating impact the pandemic has had “on everyone around the world on many levels,” and encouraged Becca lovers to continued to “keep illuminating your true selves.”
“At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021,” the statement reads. “We believe in you, and we believe that the beauty inside you is the light you share with the world. We are confident that the spirit of Becca will continue to live on through all of you.”