Experts at Beauty Pie have analysed beauty, wellness, hair and makeup trends on TikTok, Instagram, Pinterest and Google, to determine the top 10 trends that will be big in 2023. The research team analysed TikTok hashtag views, Instagram hashtags, Pinterest boards, Google search volume for the past 12 months and year-on-year Google search volume data for hundreds of different trends.
After having crunched numbers from Google, the British brand identified five haircare trends among the top...