(Updated: December 16, 4:01 am)
CLERMONT -- If everything goes as planned, the Kentucky Bourbon Trail will have a new experience for consumers thanks to Jim Beam as part of a $60 million investment to reestablish the distilling company in Clermont.
The elevated consumer experience is expected to open late next summer.
“We are so proud of our history and are thrilled to honor it through this new experience to best tell the stories of our family and the craft that we have such immense passion for,” said Freddie Noe, an 8th generation Beam distiller.
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