Impossible, do you think . Well, it all depends impossible, do you think . Well, it all depends on impossible, do you think . Well, it all depends on What impossible, do you think . Well, it all depends on What starmer i it all depends on What starmer means by resetting relations. I think there is a lot of room for resetting What has been quite acrimonious relations since brexit but that doesnt really mean going all the way to of course rejoining the eu or even single market. I mean the Customs Union could perhaps be the trophy, and even that i think has been denied by starmer, so we have room that the room is limited, and i think that is What hes going to pursue in germany. Lets not forget that germany was always the country in the European Union, orat least the country in the European Union, or at least the largest country in the European Union Supporting Brexit to the very end, sorry, supporting britain, not brexit, to the very end. So i think germany is the place to go to get some gains without going all the way into eu anticipation. Going all the way into eu anticipation. Yes, there are re orts anticipation. Yes, there are reports locally anticipation. Yes, there are reports locally in anticipation. Yes, there are reports locally in germany. Reports locally in germany saying Olaf Scholz would like to move this forward, and quickly as well. What are the benefits to germany that this relationship is repaired . I think the main benefit was that britain was always the most pro market large economy in europe, and germany fears frances quest for industrial policy, State Intervention in the economy, so britain, for germany, is a Balancing Act in where the eu is heading, and its always been the case, so in that regard i think the germany britains corporation if not Eu Participation its extremely important in economic affairs in particular. I suppose there is this element of the financial burden as well in germany. There will be meetings with german business leaders. What are the key sectors Olaf Scholz will be presenting to Sir Keir Starmer . Well, there is of course a very important sector for the uk well, there is of course a very important sectorfor the uk in particular, but i think that scholz can participate. It has increased enormously the cost of imports from europe and goods and food from the eu and the other way around. Around 400 Million that can be saved out of this. 400 Million that can be saved out of this out of this. We have ust lost the last Part H out of this. We have ust lost the last part of out of this. We have ust lost the last part of What out of this. We have just lost the last part of What you out of this. We have just lost the last part of What you are | the last part of What you are saying, the line just broke up but im going to say thank you very much indeed. Apologies for that, we appear to have gremlins in the commons today. In the communications. Sterling hit its highest level against the dollar in more than two years on tuesday. This is on expectations that the us Federal Reserve will start lowering rates more quickly than the Bank Of England. It all boils down to recent comments from the us and uk Central Bank chiefs. The us Federal Reserve chair, j powell, said that the time has come for rate cuts, whilst the bank of England Governor Andrew Bailey warned that it is too early to declare victory over inflation in britain. Lets discuss this with jane foley, head of Fx Strategy at rabobank. Hello to you. So steady as she goes, it sounds, from the Bank Of England. Goes, it sounds, from the Bank Of England of england. Certainly, and aaain of england. Certainly, and again this of england. Certainly, and again this comes of england. Certainly, and again this comes back of england. Certainly, and again this comes back to i of england. Certainly, and i again this comes back to the inflation picture, so for Instance Inflation in the last few months becoming a lot lower, but if we look at the Services Sector inflation, now remember the uk is a service is dominated economy and within the Services Sector, if you run a restaurant or a the Services Sector, if you run a restaurant ora pub, the Services Sector, if you run a restaurant or a pub, wages are a very large part of your outgoings, a part of your bill, so Services Sector information in the uk reflecting still the tightness of the Labour Market remains quite high. It has come down from its highest but at 5. 2 it is a little bit too high for the Bank Of England to cut Interest Rates at consequent meetings, so we have an August Interest rate cut already from the Bank Of England but in our view the Bank Of England are likely to cut only once a quarter may be, whereas it now seems quite likely there is a strong risk that the Federal Reserve could cut Interest Rates may be four times between september and january of next year. January of next year. Investors are looking january of next year. Investors are looking for january of next year. Investors are looking for those january of next year. Investors are looking for those high are looking for those high yielding assets. How is this all being viewed by them . To be honest there all being viewed by them . To be honest there is a all being viewed by them . To be honest there is a little honest there is a little bit more in terms of the picture in the uk from stirling. Whilst it is not a great performer in the months to date, it is the best performing g ten currency in the year to date sterling. Certainly if you measure it from around the time of the uk election, it took over from the dollar is the best Performing Currency in the year to date and that is partly a fraction of the market becoming more optimistic about a stable environment politically for the uk. Investorsentiment environment politically for the uk. Investor sentiment surveys have been coming back a little bit, so there is a little bit more optimism surrounding the politics in the uk, and we will have to see whether or not that Honeymoon Period really lasts beyond the October 30 budget or not. � ,. ,. ,. , not. Im ust going to throw the at not. Im just going to throw the at you not. Im just going to throw the at you because not. Im just going to throw the at you because theresl not. Im just going to throw i the at you because theres so much talk about this in the business world, i ignore it. Everyone is watching nvidia earnings to be released. How and why is this so important, in terms of tech and aia, why is nvidia, there are so much anticipation about this announcement . {iii anticipation about this announcement . ,. , announcement . Of course nvidia has been central announcement . Of course nvidia has been central to announcement . Of course nvidia has been central to the announcement . Of course nvidia has been central to the whole has been central to the whole Ai Story for the last couple of years postop in fact it has been one of those stocks that has really been performing quite well if you go back the start of last year, but there has been a little bit of anxiety over the last few months about whether or not investors have overdone that investment for tack and that is why we are watching the Video Today to see whether or not expectations have been off the mark about aia or not. Mark about aia or not. Thank Ou Mark about aia or not. Thank you very mark about aia or not. Thank you very much mark about aia or not. Thank you very much indeed. Later today, the paralympics will be officially under way, after the Opening Ceremony in paris. Its 11 days of elite competition, across 22 sports, involving 4,400 athletes representing 128 nations. While many cited the london 2012 games as a watershed moment for the paralympics, can paris 2024 raise the Bar Forfairer Sponsorship in the Paralympic Games . Joining me now is nicola kemp, editorial director, creativebrief, a marketing intelligence platform. Welcome to the programme, nicola. So when it comes to sponsorship, is there any particular sector that is attracted to the paralympics . Its really interesting because there is a huge Marketing Opportunity here. There is a real sponsorship gap, so this is an opportunity that crosses sectors. You do tend to see the same core sponsors as you do in the olympic games, so we see a lot of automotive brands like toyota has got some really interesting paralympic campaigns, orange in france is a wonderful paralympic campaign but this is an industrywide opportunity that travels beyond an individual sector. We opportunity that travels beyond an individual sector. An individual sector. We ran a re ort an individual sector. We ran a report on an individual sector. We ran a Report On Our an individual sector. We ran a Report On Our business an individual sector. We ran a | Report On Our business Matters Programme on radio and we were talking about bridgestone, and their connections with the paralympics. What do these brands get in return . A lot of this is all about audiences, isnt it, how much engagement isnt it, how much engagement is there on tv, Around The World . ~ ,. , is there on tv, Around The World . ~ ,. , ~ world . Absolutely, and i think thats really world . Absolutely, and i think thats really important world . Absolutely, and i think thats really important point. Thats really important point as the paralympics kicks off. Media coverage is the fuel. That is What the brands are paying for and we are seeing this very interesting era of Sport Storytelling where we are seeing stories told with greater depth and authenticity, but the opportunity for the paralympics is notjust because it is a good thing to do for society, the fact is 10 of the population is disabled but when it comes to representation in advertising, less than i of adverts feature people with disabilities. So even if you dont have a disability now, chances are youre going to become disabled in your lifetime. So brands arent representing those people. So for a brand like bridgestone to really be recognised and represent and value a huge underserved part of the population is really, really good for business. Population is really, really good for business. And when it comes to good for business. And when it comes to the good for business. And when it comes to the money, good for business. And when it comes to the money, the comes to the money, the investment that is put on the table, how does that match with the olympics . The olympics . That such a Great Auestion the olympics . That such a great question and the olympics . That such a great question and the the olympics . That such a great question and the fact the olympics . That such a great question and the fact is the olympics . That such a great question and the fact is there i question and the fact is there are no figures on that investment gap. When you think about you measure What you treasure, it shows that as an industry, Sports Marketing has been perhaps culpable of not really taking the paralympics seriously. Now i paris 24 being a watershed moment, hopefully it is about closing that gap across the Board And Marketing being a very important part of that. Cards, with some depicting him as a superhero and motorcyclist. With the details from new york, heres the bbc� s ritika gupta. In an attempt to win over crypto friendly voters ahead of novembers election, Donald Trump is offering a fourth collection of non fungible tokens. Collection of nonfungible tokens. ,. , tokens. These cards show me dancin tokens. These cards show me dancing and tokens. These cards show me dancing and even tokens. These cards show me dancing and even holdings. Tokens. These cards show me dancing and even holdings in | dancing and even holdings in Lrilcoin Dancing and even holdings in bilcoin is dancing and even holdings in bitcoin Is Bitcoin is. The new batch Features Bitcoin is. The new batch features 50 bitcoin is. The new batch features 50 Nft Bitcoin is. The new batch features 50 nft is, bitcoin is. The new batch features 50 nft is, with| features 50 nft is, with additional Trading Card showing trump as a boxer, dancing and even as a superhero. The release includes packages that promise physical gifts to buyers. Purchases of 15 nft is can get a piece of Trams Debate Suit while buyers of 75 nfts will have dinner with trump in florida. Trump says his previous sales have generated more than 4 Billion more than 4 Million in revenue and has cut isnt clear. The Nft Sale is happening as trump builds on the growing interplay between crypto and politics. Trump has vowed to support Bitcoin Mining in the us and to work against creating a Central Bank digital currency in the country. Lets get some of the days other news now. Sony is raising the price of its flagship Playstation 5 Injapan byi9 . Starting from september 2nd, the console will be sold for around 550. The company says it has been hit by a severe external environment. The Playstation 5 is around four years old, and sales of the device fell in the most recent quarter. American weight loss drugmaker, eli lilly, says it will sell new vials of the Zepbound Drug at around half the price. The drug was previously only available as injector pens. Supply chain constraints have stopped the company from filling its pens, leading to widespread shortages of the drug, earlier this year. Eli lilly said the move would increase us consumers� access to zepbound. Around the world and across the uk, this is bbc news. Remember last week, we told you about a possible mega takeover of the japanese Parent Company of 7 Eleven convenience stores . The offer came from canadas alimentation Couche Tard but there are reports that Seven I Holdings is discussing ways to defend itself. Mariko oi has been coveirng the story for us from our asia business hub, as she recently spoke to the boss of Seven I Holdings. This is a big story, isnt it, because there is the possibility that the government may well step in here. Absolutely, and the latest is i have just heard back from Seven I Holdings who basically told me there is no update to the situation, but there has been a report in the financial times and the latest i have just heard back from Seven I Holdings who basically told me according to that report one option was by applying for the same status as companies in the nuclear or semiconductor industries by arguing that convenience stores are so critical in events like natural disasters, and its role would be threatened by foreign ownership. As i said, Seven I Holdings has not confirmed their split basically at the moment its takeover would only need Government Approval after a deal had been agreed, but if its status was to be upgraded, a foreign bidder would be subject to vetting by the japanese government. Officially the company has set up a special committee to discuss the bid and they must follow the bid and they must follow the governments new guidelines, which encourage japanese companies to notjust ignore these approaches and consider What is in the best of shareholders, but when the needs of that Takeover Bid broke it really shocked japan because not only would it be the biggest takeover of a japanese company by a forest foreign firm, but convenience does play a much bigger role than in the uk or in the us and japan, and they are almost seen as part of the japanese culture. That is also a conglomerate with 180 Group Companies in and so and so on so the foreign bid may still face greater regulatory scrutiny but so far no update from the company, and we should hearfrom from the company, and we should hear from that special committee it has set up in several weeks. Committee it has set up in several weeks. Last summer, millions across the world donned pink, as barbie, the movie, dominated the Box Office and became a cultural phenomenon. Now, makers of the nokia phone, hmd global, have teamed up with the toymaker mattel, to create a barbie Flip Phone, on sale across the Uk Today for £99. As many parents grapple with how to give their children phones, whilst protecting them against the harms Social Media can bring, our technology editor, zoe kleinman, looks at whether back to basics phones like this are the way forward. Barbie, a 65 year old brand, which was given a new lease of life last summer when the star studded film hit cinemas, is back again. This time, its in the form of a Flip Phone made by the mobile phone company, hmd, the same Budget Brand behind nokia. It is a feature phone, also sometimes called a dumb phone, meaning there is no access to Social Media and it can only perform basic functions like texting or calling. As concerns about the pressures of digital life on young people grows, hmd hopes devices like this might prove popular with children, and indeed adults, looking for a Digital Detox. I asked the firm whether the handset will live up whether the handset will live up to expectations among young people as it tries to compete with smartphones . Irate people as it tries to compete with smartphones . People as it tries to compete with smartphones . We are very clear when with smartphones . We are very clear when we with smartphones . We are very clear when we say with smartphones . We are very clear when we say this with smartphones . We are very clear when we say this phone i clear when we say this phone comes without Social Media because we have seen a surge in young people wanting to have a Digital Detox, this is actually delivering on What they are demanding right now. I think when we talk about barbie, there are a lot of good values with barbie, it convinces the parents about, yes, you believe in the brand. I parents about, yes, you believe in the brand. In the brand. I made this My Hone in the brand. I made this my phone for in the brand. I made this my phone for one in the brand. I made this my phone for One Day in the brand. I made this my phone for One Day and in the brand. I made this my phone for One Day and It Phone for One Day and it certainly was an effective to put the phone to the test with its iwas |arket to put the phone to the test with its iwas an et to put the phone to the test with its iwas an effective certainly was an effective Digital Detox because there isnt a lot you can do on it. Digital detox because there isnt a lot you can do on it. You can get online but there is you can get online but there is no app store, no front facing no app store, no front facing camera and only one game, and camera and only one game, and while you can text, the barbie while you can text, the Barbie Phone doesnt recognise the phone doesnt recognise the Default Message setting that is Default Message setting that is on plenty of smartphones, so on plenty of smartphones, so you might not get any replies. You might not get any replies. While this will undoubtedly while this will undoubtedly appeal to some parents, some appeal to some parents, some Industry Experts question its Industry Experts question its broader appeal. Broader appeal. Industry experts question its broader appeal. Perhaps in that seven to Tenyearold Industry experts question its broader appeal. Perhaps in that seven to tenyearold broader appeal. Perhaps in that seven to tenyearold before. Seven to ten year old before broader appeal. Perhaps in that seven to tenyearold before. Seven to ten year old before you go to Secondary School and you go to Secondary School and there is an expectation that there is an expectation that smartphones are almost a birth smartphones are almost a birth rate, thats an opportunity. Rate, thats an opportunity. However, the grim reality is, however, the grim reality is, when i talk to people who got when i talk to people who got smartphones and explain to them smartphones and explain to them the implications of giving up the implications of giving up their smartphone for something their smartphone for something much more basic, its a pretty much more basic, its a pretty tough sell. Yeah yeah, i tough sell. Yeah yeah, i already have tiktok. Irate already have tiktok. Irate tough sell. Yeah yeah, i already have tiktok. We decided to ut the tough sell. Yeah yeah, i already have tiktok. We decided to ut the already have tiktok. We decided to put the phone already have tiktok. We decided to put the phone to already have tiktok. We decided to put the phone to the already have tiktok. We decided already have tiktok. We decided to put the phone already have tiktok. We decided to put the phone to already have tiktok. We decided to put the phone to the already have tiktok. We decided to put the phone to the test to put the phone to the test to put the phone to the test with its Key Market to put the phone to the test with its Key Market audience. So i would like if there were things like google and you can take pictures and more games. I probably wouldnt use a phone like that probably wouldnt use a phone like that because it doesnt have like that because it doesnt have all like that because it doesnt have all the apps that i usually Lily Thaler is senior strategist at Design Bridge and partners, and shejoins me now from new york. Thank you for staying up so late. Are the war is over, has netflix won . Late. Are the war is over, has netflix won . Good morning to ou. So netflix won . Good morning to you so i netflix won . Good morning to you. So i think netflix won . Good morning to you. So i think the netflix won . Good morning to you. So i think the wars netflix won . Good morning to you. So i think the wars arent quite over. I think netflix has won a lot of important battles and they inarguably have very strong Brand Equity but the reality is the landscape is shifting quite a bit. We have seen a lot of consolidation in the streaming space. The biggest question is have they found their niche in a produce as we see content become a really important part of the way streamers build their brand . ~. ~ way streamers build their brand . ~. , ~. , brand . When we talk about content. Brand . When we talk about content. L brand . When we talk about content, i suppose brand . When we talk about content, i suppose It Brand . When we talk about content, i suppose it is brand . When we talk about content, i suppose it is the | content, i suppose it is the million dollar question, What sort of content actually engages potential subscribers . I think the really great thing about streaming is the type of content varies by streamer. I think the most important thing in Brand Building when it comes to streaming services is having a Content Development Strategy thatis a Content Development Strategy that is really rooted in something more meaningful to the brand. When you look at a brand like hbo, they have a legacy of being high quality, kind of cinematic deep storytelling, and you look at a network like nbc, they are known for really in the moment real time storytelling. So the type of content they need to produce needs to align with that strategy to really engage consumers and create a cohesive Brand Expression through content, which is the number one way people engage with and reflect their affinity with these brands every day. You are a strategist these brands every day. You are a strategist. What these brands every day. You are a strategist. What has these brands every day. You are a strategist. What has it these brands every day. You are a strategist. What has it been i a strategist. What has it been that netflix has done right . I think What they have done is shifted really beautifully from being almost a Dumping Ground in the past to being a really reliable Content Hub for any type of content, from peoples favourite and networks in the past, to now really nailing original content. I think What they need to figure out moving forward is What is their true voice, do they have a niche, do they have something unique about the types of stories they tell beyond telling all stories . But i think it is that shift from a Content Hub to content producer and a way that has fully engaged users that have set them apart so far. I5 have set them apart so far. Is there any space for new players to enter this field . I there any space for new players to enter this field . To enter this field . I think there is to enter this field . I think there is space to enter this field . I think there is space for to enter this field . I think there is space for new. To enter this field . I think there is space for new players, more than that i think there is space for current players to evolve their offering to better accommodate peoples shift back to live tv. In the past live Tv And Cable was the anything that mattered, and we saw the shift into streaming and on Demand Content. I think people now are creating craving a bit of a mix of both, so i think there is space for new players with new types of content, a new brand, something new to stand for but i also think it is about balancing Consumer Demand for both on Demand Content live as well. ,. , as well. Yes, we have seen live tv really as well. Yes, we have seen live tv really take as well. Yes, we have seen live tv really take a as well. Yes, we have seen live tv really take a hit, as well. Yes, we have seen live tv really take a hit, heavenly, L Tv really take a hit, heavenly, and how is al going to play into all of this . It and how is al going to play into all of this . Into all of this . It a great question into all of this . It a great question. From into all of this . It a great question. From the into all of this . It a great i question. From the Content Perspective when you think about Consumer Demands, i dont think they want to see Content Thatis think they want to see content that is advertised as being written by aia. The thing about storytelling which is of course What streaming is all about is that it connects with people on a human level. It moves people and i think if people are a little hesitant about content that comes from a nonhuman place because they dont really know What does this brand stand for, hows it to connect with the emotional need if it doesnt come from a place of emotion . So i think it will be really interesting to see how ai continues to play a bigger role in streaming, moving forward. Role in streaming, moving forward role in streaming, moving forward. , forward. Its been fascinating, thank you forward. Its been fascinating, thank you very forward. Its been fascinating, thank you very much forward. Its been fascinating, thank you very much for forward. Its been fascinating, thank you very much for that. | ido i do apologise, i will put my teeth back in, it is very early here. Just before we go, a quick look at the asian markets. Slightly down for the hang seng. But a lot of people, as we have been saying, a lot of people are waiting on those nvidia earnings to be announced, and also comments from Jerome Powell and most recently also Andrew Bailey from the Bank Of England. Stay with us. Top stories coming up on bbc news. Hello. The weathers looking fairly promising for most of us on wednesday, with some prolonged spells of sunshine, but it wont be dry everywhere. In fact, farfrom it. We are expecting a few showers, and in the morning across one or two areas it actually could be pretty wet. Let me show you the big picture. Heres the forecast for wednesday. A couple of Weather Fronts bringing showers into Northern Ireland and western scotland, and this one here also, in the north of england, wales and stretching to southwestern areas. But whether youve got the sunshine or the rain in the morning, its actually going to be quite warm, first thing 17 In London, about 15 around merseyside and similar values there for glasgow and edinburgh. So showers reaching Northern Ireland and western scotland, and heres that Weather Front stretching from Northern England through the lakes, into lancashire, wales, maybe the west midlands, could be some spits and spots further south, too. So, for a time, some of us will catch some rain here, showers there moving into scotland, and big temperature contrasts. On wednesday, eastern england, East Anglia and the south east, mid to high 20s. Out towards the west, its a lot fresher temperatures of around 18 in belfast and for glasgow. Now this is fresher air thats arriving off the atlantic. In fact, the fresher air will spread right across the country during the course of thursday. So no longer is it going to be so warm in the east and the south east. Temperatures here will be closer to say, around 22 or 23 celsius, out in the west around 18 degrees, with that Atlantic Breeze coming in. Just a few showers for scotland. Heres a look at The End of the week. High pressure is building off the atlantic, this azores high. Showers are kept at bay across france, far away. So its a day of light winds and sunny spells. Really a very pleasant day, and for some of us, a perfect summers day. Neither too hot and not particularly cool either, and the temperatures will be around the high teens across western areas, maybe nudging up to 24 In London for The End of the week. So thats friday. How about the weekend . Well, the High Pressure is still with us. Weather fronts are trying to push in, but its a substantial high so its keeping things dry. Maybe the weather going downhill a little bit, with a few showers towards the south and towards the west, as we head into next week. So heres the outlook, then. Friday and the weekend looking pretty decent for many of us, with spells of sunshine looking quite warm, too, and then into september, it does look as though we could catch one or two showers. Thats it for me. Bye bye. Good morning. Welcome to breakfast with Sally Nugent and ben thompson. Our headlines today. Doctors call for a ban on all flavoured and disposable vapes to protect children against What they say is a growing epidemic in the uk. There are fewer than 100 spaces left in male prisons across england and wales after a spate of arrests over the bank holiday weekend. Paris prepares for the paralympics. The Opening Ceremony for the games takes place this evening. Water bills are due to rise by an average of £19 a year. But suppliers say thats not enough to tackle Sewage Spills and secure our future water needs. Ill look at What the regulator might do next. Emma raducanu says there are lessons to learn as she loses in the first round of the us open, as Dan Evans battles through the longest match in the torunament� s history to reach the second round. Good morning. Today we are looking at a mixture of sunshine and showers. Most of the showers would be in the north and the west. When temperatures quieten down and then come back up again into the weekend. All of the details shortly. Its wednesday, the 28th of august. Our main story. Doctors are calling on the government to ban flavoured and disposable vapes to protect children
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