NewFronts
Many young consumers want corporations to take a stand
Katty Kay, the face of BBC's global news division, hosted the NewFronts presentation.
Courtesy BBC
May 5, 2021
BBC Global News traditionally uses its NewFronts presentations to make announcements about upcoming digital initiatives. But the company decided to go in a different direction this year: Katty Kay, the face of the global news division, moderated a discussion around the theme of brand purpose and trust.