Printing Process: Shrink Wrap and Flexography
Baskin Robbins is a dynamic and youthful brand that is open to innovation. The target market is composed of children, teenagers and young adults.
The Design strategy was to redesign the packaging for Baskin Robbins to give it a premium look, minimize the struggle of having ice cream bars, make it more ergonomic & kid-friendly, attract the target audience and enhance the experience of having ice cream.
Packaging for the Ice Cream Bars offers a unique unboxing experience to the user and acts as a plate on opening which minimizes the pain point of the user while having ice cream bars. The color scheme, inspired by individual ice cream bars, combined with minimal graphics further enhances the experience of having an ice cream bar.