Basecamp and Hey Email founder DHH had 'personal penchant for drama', says Apple internal email

Apple endured controversy in 2020 over the rejection of Hey Email from its App Store.
A lot of public press was generated at the time because of founder David Heinemeier Hansson's public reaction on Twitter.
New internal emails from Apple claim he had a "personal penchant for drama".
Evidence in the Apple vs Epic Games trial this week reveals that Apple thought the founder and CTO of Basecamp and Hey Email, David Heinemeier Hansson, had a "personal penchant for drama".
Evidence included for Phil Schiller's testimony features an email thread from June 17, 2020, regarding Apple's rejection of Hey Email from the App Store because it didn't use in-app purchases. Specifically, it mentions John Gruber's Daring Fireball coverage and a stream of seemingly negative press generated at the time. The email, seen by iMore, features a list of news pieces including our own coverage of the saga at the time. From that report:

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