More large, national retailers have begun to sell Golden Wing barley milk, a brand of Molson Coors, in the second half of 2023. "I certainly was not focusing my breeding efforts on barley milk but the biofortified naked food varieties we are working on would seem to be a good fit considering they will have higher micronutrients and heart-healthy beta glucans," said Bob Brueggeman, Washington State University barley breeder. "Maybe something we could be thinking about in the future."