B2B tech firm REVEZ quells wanderlust with AR experience via 600 DOOH screens in SG
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14 June 2021
B2B technology group REVEZ Corporation aims to delight travel-deprived Singaporeans with travel-inspired AR experiences via 600 DOOH screens in Singapore. The web AR-powered advertising campaign will allow Singaporeans to scan a QR code on the screen, which will then transport them to an immersive experience in one of these countries - Japan, Korea or Australia. Consumers will also receive a discount code from its campaign partner, Burpple, for its dining membership Burpple Beyond.
The campaign will begin on 11 July and spans across four weeks. The DOOH screens are managed by PGK Digital Network’s YOUTV Network islandwide. Web AR refers to augmented reality experiences which are accessible via a web browser rather than an app. According to REVEZ, this means consumers will only need a mobile device and Internet connection to enjoy the immersive experiences, without having to download an app onto the phone. The company explained that web AR allows advertisers to “bypass the resistance to download, high development costs and lengthy approval time from app stores”. By embedding web AR technology in a DOOH screen, REVEZ’s goal was to remove the friction typically associated with AR and sought to transform a conventional media experience with an interactive layer.