The Independent Singapore News
Axe Brand apologises for ad, one day after River Valley High School death, but netizens blame ST
Axe Brand called the placement “a very unfortunate coincidence” for an advertisement that had been booked with ST in December of last year.
Facebook screengrab
Singapore — Axe Brand issued an apology for an advertisement that was placed on the front-page of
The advertisement was placed on both the digital and print versions of ST, causing many to comment on it, especially since an actual axe had been seized as a case exhibit after the crime.
On Tuesday afternoon (Jul 20), Axe Brand issued an apology on its Facebook page, explaining that the ad placement had in no way been intentional.