Automechanika Frankfurt with new concept for 2021
FRANKFURT, 3 hours, 27 minutes
ago
This year's Automechanika Frankfurt, from September 14 to 16, will be unlike any other with its once-only ‘Digital Plus’ format.
In addition to a compact physical exhibition, Automechanika’s primary focus is on offering all participants the opportunity to network and present their companies digitally.
The new offer, which is currently being introduced to the industry, reduces trade fair preparations to a minimum. Next year, the leading international trade fair will return to its familiar format on the Frankfurt exhibition grounds from September 13 to 17, 2022.
Organisers have decided to change course regarding preparations for the first-ever hybrid Automechanika, at least for the physical exhibition. Detlef Braun, Member of the Executive Board of Messe Frankfurt: “As a result of the continuing difficulties posed by the pandemic, we will not be able to satisfy our customers’ expectations for a leading international trade fair this September. Not only does the event require official approvals, but it also has to be possible to travel internationally. Yet this does not change the automotive industry's need for a platform where they can do business this year – and our customers and industry associations agree. That is why we decided to modify our concept for this year’s Automechanika: in keeping with the ‘plug-and-play’ principle, we are offering opportunities to exhibit and network in person on the exhibition grounds while keeping preparations, risks and costs to a minimum. Next year we plan to once again hold Automechanika Frankfurt in its familiar trade fair format.”