Australians are cautiously optimistic about festive season shopping but show strong preference for shopping on mobile

October 11, 2022 – Australia: Retail marketers are being advised that hybrid shopping is here to stay, with research released today showing that 60% more Australians will shop on their mobile this festive season and 30% fewer Australians will shop in-store, compared to 2021.  The data which comes from InMobi’s “ 2022 Holiday

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