Australian Red Cross Lifeblood unveils 'We're The Lifeblood of Australia' platform via Leo Burnett

In Australia, a new blood donor is needed every four minutes and one blood donation is needed every 18 seconds. To encourage the country to get behind giving blood, Leo Burnett has created ‘We’re The Lifeblood of Australia’, a new platform that aims to motivate people to become blood donors.

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