Australian Lamb Returns to Keep the Peace Once More
We don't actually know if lamb will create peace. But we should at least give it a go.
In Australia, as border closures dominate the headlines and premiers go head to head, there’s only one thing that can keep the peace. Tender, juicy, perfect lamb. A new OOH activation by Australian Lamb shows just that as rivals come together over one of Australia’s favorite meats.
The fun concept, reminiscent of the both loved and hated Benneton world leaders kissing campaign a decade ago, was created by The Monkeys, illustrated by Nigel Buchanan, and serves as a parody of ‘the kiss’, the famous Berlin walls mural.