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In the eyes of John Howard, Donald Bradman was "the greatest living Australian", not a batsman to be associated with an Adelaide sex shop or a cafe filled with cricket memorabilia.
Cabinet papers from 2000 reveal Mr Howard – then Prime Minister – gave a presentation to senior ministers on September 12, telling them he had spoken to the Bradman family about potentially protecting the name against inappropriate commercial use.
Don Bradman and Sid Barnes going out to bat in 1930. Prime Minister John Howard in 2000 moved to protect Bradman's name from commercial misuse.
Credit:Staff photographer
It was prompted by a move in Adelaide to rename a section of Burbridge Road as Sir Donald Bradman Drive on January 1 the following year.