Aussie supermarkets top the most trusted brands during the pandemic
Roy Morgan brand survey finds supermarkets, major retailers topped the list, while banks improved in terms of distrust
Australia’s supermarkets and major retailers have topped the table when it comes to winning consumer trust during the pandemic year, according to a new report.
The Risk Monitor, Roy Morgan’s monthly survey of public levels of trust and distrust of brands, found supermarkets and major retailers won more trust than any other brands during the pandemic year to March 2021.
Of more than 900 brands across 26 industry sectors, supermarkets, Woolworths and Coles, moved up the survey ranking to first and second places respectively among most trusted brands nominated by more than 20,000 Australians. They were followed by Bunnings Warehouse in third place, then supermarket, Aldi.