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Global aviation and tourism players meet this week at the Arabian Travel Market in Dubai to map out the industry’s post-coronavirus recovery, highlight the latest technology shaping the future of travel and discuss sustainability initiatives.
Air travel is recovering only sporadically as vaccine campaigns progress at an uneven pace around the world and governments tighten border rules to curb virus flare-ups.
A faster rebound will hinge on rapid vaccine distribution, key markets reopening their borders to international travellers, investment in digital technology, cheaper PCR tests and greener operations, analysts said.
“A successful roll-out of the vaccination programme, coupled with adaptability and speed, is vital to the resurgence of the aviation and tourism industries, with long-term competitive advantages,” said Linus Bauer, founder and managing director of Bauer Aviation Advisory.