Atlanta Spring Market sets new benchmark with return to pre-pandemic attendance levels
US-based International Market Centers (IMC) has reported positive market momentum with a return to pre-pandemic attendance levels at its Spring Market, 1-5 March 2021 at the AmericasMart® Atlanta venue. The event hosted 90,000 attendees safely with 13 markets now presented across its Atlanta, High Point and Las Vegas campuses during the pandemic.
The Spring Market gift and home décor buying events have shown that in the southeastern parts of the US, at least, there appears to be a recovery in tradeshow live attendance.
“It’s incredibly poignant to mark one year of adapted markets with a return to better than pre-pandemic levels of traffic,” said Bob Maricich, IMC CEO. “The Spring Market in Atlanta is a benchmark in two ways: it shows us how far we have come and indicates the increased necessity of smaller shoulder markets as an important complement to the larger winter and summer markets during recovery and beyond.”