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UBS increases Afterpay price target
Alex Gluyas
UBS’ historically bearish view on Afterpay has been lifted slightly, with the broker increasing its price target on the buy now, pay later giant after its launch of one-time cards which the broker said evolves its revenue model.
“The launch of one-time use cards that can be used at non-integrated merchants such as Amazon, significantly increases Afterpay’s total addressable market,” UBS analyst Tom Beadle said.
More significantly, Mr Beadle pointed to the fact that this represents an evolution to Afterpay’s revenue model from merchant fees to “affiliate marketing”.