Aspen Hospitality, the hospitality division of Aspen Skiing Company officially transitioned the Hotel Born, located adjacent to Denver's Union Station, to Limelight Denver, effective today. To start, Limelight will implement select programming changes, including adding an adventure concierge and new philanthropic efforts focused on the local Denver community. Over the balance of 2023, additional enhancements will be made throughout the hotel as the property transforms to Limelight. The hotel is the first urban location for the Limelight brand, and joins the existing Limelight portfolio in Aspen and Snowmass, Colo., and Ketchum, Idaho. Two additional properties, Limelight Hotel & Residences in Mammoth, California, and Limelight Boulder are currently under construction and slated for completion in 2025. Aspen Hospitality also recently announced the planned expansion of its other hotel brand, The Little Nell, to Rockefeller Center in New York City.