Delegates observe social distancing during TravelRevive, the first international travel trade show to be held physically in the Asia-Pacific during COVID-19. (Contributed photo)
Manila, Dec. 10, 2020 – Singapore played host to TravelRevive, the first international travel tradeshow to take place physically in the Asia Pacific during COVID-19. Welcoming 65 international attendees from 14 countries, including the Philippines, TravelRevive is the first pilot tradeshow to trial the newly developed ‘hybrid event’—that is, a blending of virtual and physical event elements while retaining the ‘live’ aspect—and tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. It leads the way for the resumption of such events with rigorous protocols and innovative solutions, reimagining the future of MICE—meetings, incentives, conventions and exhibitions—in the current COVID-19 situation.