As cultural festivals go digital, organisers aim for global reach, hybrid online-offline presence in future
Migrating online for an event anywhere in the world now allows for more experts to be roped in for a global audience. However, the constant challenge for everyone is to stay ahead of the curve, make formats interesting, and program in-depth interactions that are as personal as possible.
Ruth Dsouza Prabhu
December 10, 2020 09:43:11 IST
After 10 on-ground editions, Bacardi NH7 Weekender has gone digital this year. Facebook/nh7weekender
If there is one thing that the pandemic has forced each of us to do, it is to adapt. We find ourselves doing a lot of what we have done earlier, but with a different approach. Take the wide range of cultural festivals we have been regularly attending. Not surprisingly, many of them have migrated online this year, like the Tata Literature Live! Mumbai LitFest, which concluded on 22 November. Similarly, Bacardi NH7 Weekender took place on 5 and 6 December, while the Bangalore Literature Festival, though scheduled to be on-ground with a limited audience between 12 and 13 December, will be streaming all their sessions live via Zoom.