“SMM-Jigsaw-Banner” by greyweed is licensed under CC BY 2.0
This column is sponsored by Arlington Arts/Arlington Cultural Affairs, a division of Arlington Economic Development.
From finding an outlet for stress through art, to sharpening the business skills of working artists, Arlington Arts has offered a wide range of capacity-building opportunities. The final round of our Arts Enterprise Institute Spring Classes on Zoom is designed to better promote your work by telling your unique story via social media.
Tuesday, May 18, 11 a.m. to 1 p.m.
Social media is a form of communication that utilizes written, visual and verbal storytelling. By engaging with your audience in real time and being an active user, you can promote your work and build your core audience. The main ingredients for a successful social media presence are consistency and authenticity.