Article: Yankee Micro Social Psychology Part I: Individualism and its Social Shadows - The subject of social psychology seems to be an oasis from the relentlessly individualist orientation of psychology. But in the US is the same old social contract theory foundation where the individual is thought to interact in a voluntary, accidental & incidental way with society. Yet there is opposition. While the work of social reference theory is not Marxist, it is deeply social in a way similar to the work of George Mead.