A Jackson real estate agent is selling a house out in the Dairy subdivision, but he thinks itâs the image and the dream that have made the sale.
Itâs about the life you can lead there, says Latham Jenkins, an associate broker at Live Water Properties, and thatâs been his focus.
The strategy found some success. The house and the surrounding 65 acres were voted by Wall Street Journal readers as third in the newspaperâs âHouse of the Yearâ contest.
âI spent a lot of time thinking about âwhat is the story of the property?ââ Jenkins said last week. âAnd I decided it was really about the setting, not so much the log home.â