INDIA New England News
By Sukant Deepak
New Delhi– “When price tags speak for themselves, one really does not need to convince people that art can be affordable. Our challenge is to let more people know,” says Srila Chatterjee, founder of Baro Market which will be putting together a one-week show ‘The Affordable Art Show (July 31- August 8) at the Method Art Space, in Mumbais heritage Arts District – Kala Ghoda. With art works starting from a base price of Rupees two thousand, customised framing on the spot will also be offered.
Conceived as a result of many bazaars that were curated at Baro with crafts and hand-made design from all over India, Chatterjee says the success of those led to a decision to set up a permanent Baro Market with small brands, craftsmen and artists pan India that they specially chose. “This was launched on March 1 2020, with just over 60 brands/artists. On our launch weekend, we exceeded our monthly target. Although, we were aware that part of that success was due to a new launch, it also convinced us we were on the right track. Sadly, on March 19 we shut down the physical store in face of the pandemic.”