Arrow sews up 10-year expansion plan
By MA SI |
China Daily |
Updated: 2021-05-07 08:58
A retail shop of Arrow Home Group Ltd in Shaoxing, Zhejiang province. [Photo by ZHU HANXIAO/FOR CHINA DAILY]
Marketing via Middle East and BRI to promote firm's innovative product line
Arrow Home Group Ltd, a Chinese ceramic sanitary ware and smart home services provider, said it has sewn up its global expansion plan for the next 10 years.
Arrow said it aims to establish a network of dealers and franchises covering 180 countries and regions by 2031. The focus of its expansion will be on economies participating in the Belt and Road Initiative.