December 16, 2020 10:36
Australian Radio Network (ARN) has launched an in-house media research unit to study how advertisers can take advantage of audio.
The radio company said the ARN Neuro Lab can be accessed by clients to assess and optimise the creative impact of radio, music, and podcasts.
“The launch of the ARN Neuro Lab reinforces our ambition to be the leaders in defining audio,” ARN CEO Ciaran Davis said.
“It’s the first in-house media facility of its type in Australia and demonstrates our commitment to helping our commercial partners maximise the impact of their investment in audio while arming ARN with a better understanding for how radio, music and podcasts can be used together to meet the audio needs of all Australians.”