Arm Yourself: The industry response to the latest government Covid-19 campaigns

Arm Yourself: The industry response to the latest government Covid-19 campaigns
Mumbrella asks Australian industry experts for their thoughts on the two new vaccination campaigns.
July 12, 2021 10:41
by MUMBRELLA TEAM
Following the two new COVID-19 vaccination campaigns that emerged over the weekend, Mumbrella went to a range of industry leaders to get their thoughts on how the government is encouraging Australians to get the jab.
Here are their responses:
Adam Ferrier, founder of Thinkerbell:
“Like everything in the vaccine rollout these ads are late, confused and full of mixed messages.
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Cornering one of Australia’s best agencies and making them produce something so convoluted is no mean feat.

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