Summer of Love 2?
Where are history’s marketing muses when you need them?
The global and domestic events that helped launch the counterculture movement in the 1960s may be entirely different than those that got us to today, but the feeling that we’ve reached some kind of watershed moment — of shared catharsis and forever-changed perspectives — echoes across the ages.
This time, though, it’s not just for the kids.
“I think if you’re trying to draw a parallel between that summer and this summer, I think it’s very similar in many, many ways, but it’s older people rather than 16- and 18-year-olds,” said Mark Robbins, a Colorado Springs native who was a teen when the West Coast awakening began rippling nationwide more than 50 years ago, via airwaves, fashion and attitudes. “A lot of the people who’ve gotten both shots of the vaccine, they are the people who are somewhere around the age where they might remember the Summer of Love … and they might relate those feelings to what they’re feeling now.”