Wineries large and small consider a new way of providing wine to consumers
May 03, 2021
FROM BAKING BOXES TO bath essentials, Americans have found subscription boxes to be an enticing offer. Companies like Stitch Fix (a personal styling service), HelloFresh (meal kit delivery service) and Dollar Shave Club (grooming products) have been some of the most prominent subscription boxes nationwide, but you could easily find a box for just about any product or service you wanted. Subscription clubs like these offer flexibility, frequency, discounting and discovery of products—and it’s very alluring to a growing variety of consumers.
The model has seen even more interest since the beginning of the corona- virus pandemic, as consumers chose to have frequently purchased products, such as pet supplies, food/drink and health/wellness items, delivered to their doors each month, rather than brave a trip to a brick-and-mortar. Clothing/ accessories and leisure/hobby boxes haven’t seen as much interest during this time, according to a CivicScience study, as sweatpants and in-home activities became the norm.