Applied Systems to Acquire EZLynx, Comparative Rating, Agency Management Vendor
January 14, 2021
Insurance technology firm Applied Systems has agreed to acquire EZLynx, an agency management system vendor and pioneer in real-time comparative rating .
Applied said the acquisition is complementary and will expand its portfolio of agency management and rating technologies for agencies of all sizes.
Terms were not disclosed.
“Start-up and fast-growing independent insurance agencies are on the rise, creating a growing segment of the marketplace looking for automation and technology choice,” said Taylor Rhodes, CEO at Applied Systems.
In addition to offering and supporting EZLynx products, Applied said it will integrate EZLynx’s real-time comparative personal lines rating technology with Applied’s portfolio of products, including Applied Epic. This integration will allow agencies to maintain a single view of customers and prospects while eliminating time spent managing multiple data points across disparate systems, according to the announcement.