LINGUISTICS as an academic field is thriving in the Philippines, but the majority of works here is done under the broad sub-field of applied linguistics. Applied linguistics is the study of language in real-world contexts and the use of language to solve real-world problems. It deals not only with the teaching and learning of languages (applied linguistics is sometimes equated with purely language teaching) but also social problems in relation to language and the use of language in various societal concerns like law, technology and landscapes.