Apple's spatial computer Vision Pro goes on sale starting today. CEO Tim Cook appears on magazine cover. Apple Vision Pro is the company's $3,499 headset and its first major release since the Apple Watch nine years ago. Vision Pro's release by the world's most iconic device maker is a major milestone for the lovers of virtual or augmented reality. Apple CEO Tim Cook has appeared on the cover of Vanity Fair magazine wearing the Apple Vision Pro headset. Apple Vision Pro will launch with 600 apps. Netflix, Spotify, and Google have declined to modify their apps specifically for the Apple Vision Pro headset. According to analysts from Wedbush Securities, Apple should expect to sell about 600,000 units of Vision Pro this year.