It’s a blue-sky December day in Santa Monica and
Men’s Health is on an exclusive virtual tour of Apple’s new 23,000-square-foot, three-story Fitness+ Studio, led by Jay Blahnik, Apple’s senior director of fitness for health technologies. The interior is Apple-modern, all-white everything, wood accents, lots of glass, lots of screens. All the screens show whatever is going on in the wood-walled and wood-floored fitness studio, which has three sliding glass doors opened to reveal a verdant garden. Outside the door to the studio, there’s a quote that reads: “Please be responsible for the energy you bring into this space.” (A different team member selects a quote or mantra every month.) Blahnik opens the door, and inside, an instructor is warming up on a spin bike, about to start a cycling workout with two other trainers. Seven robotic cameras are focusing on the trainers from the front, the sides, and even directly above. Arrays of bulbs shine down, bathing the riders in warm, welcoming light. When Blahnik closes the door, the spinning – and shooting – will start.